Smartphone Games Cost Businesses £800 Million Per Year

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I’ve noticed that a lot of people play games on their smartphones and tablets during working hours, and wanted to find out what affect this had on businesses. I can tell you that I was fairly shocked to find that Android and iPhone users are costing businesses in the UK up to £800 million per year!

A study conducted by iBingo discovered that, on average, the typical iPhone user spends about one hour each week playing smartphone games. iBingo estimates that it all adds up to about 57 million lost working hours per year, which is worth 800 million pounds.

And the smartphone game market is booming. Geekaphone, an online resource for the mobile industry, says that 70-80% of all mobile downloads are games and that Android is soon to overtake Apple in the number of total available apps. The outcome? The mobile gaming industry is predicted to reach $54 billion by 2015!

All these facts and figures are interesting, but it also means that you need to be prepared and start managing smartphones. After all, you don’t want to become the next statistic on how much money companies are losing due to mobile gaming. Another thing to keep in mind is that many smartphone apps also eat away at bandwidth and employees could soon see themselves reaching their data plan limits and raising the company phone bill. This is where 2X MDM comes in.

With 2X MDM, you can see what apps are installed on all your business connected devices. If there are any unauthorized, time wasting apps on devices such as smartphone games, you can remotely remove them with just a couple of clicks.

Click here to sign up for your free 2X MDM account, and read our getting started guide to get started in just a matter of minutes.

Sean Bianco is the marketing documentalist and technical writer at Parallels. With a bachelor’s degree in Information Technology and Networking and a three year background in software quality assurance testing and usability engineering, Sean is a subject matter expert in mobility and smartphone, app and device management. He is well-versed in developing technical articles and determining market trends. His excellent analytical and problem-solving skills, with emphasis on understanding relationships between technical problems, result in sound and effective business solutions.