2X Reinforces Its Channel Strategy For Workforce Mobility Markets

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LONDON, UK and DALLAS, Texas, October 14th 2014 – 2X Software, a global leader in virtual application and mobile device management solutions, today announced that it has reinforced its commitment to the channel with a more effective partner program.

Winning in the workforce mobility markets

“We have recently redefined our go-to-market strategy to a 100% channel approach. During the past months we have successfully entered into distribution agreements in Australia, Germany, Italy, Russia and other major markets to provide better service to our Channel Partners across the globe. We have also redefined our approach towards our Channel Partners via a simple and straightforward Partner Program.

Our Partner Program is aimed at software and infrastructure resellers, value-added resellers and system integrators who actively promote and sell 2X Remote Application Server and 2X Mobile Device Management to their customers.

Our primary aim is to enable and help our partners be successful in growing their 2X business and this is reflected in our partner program. The 2X Partner Program is also designed in such a way that it makes it easy for our partners to move up in partnership levels.

The Registered Partner Level is for entry level partners who sign up to the 2X Partner Program and no registration fees or upfront fees are required.

Registered Partners are promoted to Preferred Partners as soon as they place their first 2X order. To maintain this level of partnership, we simply ask for just one new license order every six months. Our Preferred Partners can also benefit from 2X Leads.

The 2X Premium Partner Level is aimed at partners who actively sell and promote 2X Software and commit to common goals and revenue targets. We actively work with 2X Premium Partners to help them achieve these goals via sales and marketing activities, and Premium Partners also benefit from higher discount levels as well as a dedicated Channel Account Manager.

To help our partners even further, we are now offering free training and certification, which can be obtained via 2X itself or via our chain of Distribution Partners worldwide.

We have also recently re-defined our 2X Partner Portal to enable our channel partners to freely and easily access 2X Promotional and Marketing material, Prices and Quotes, 2X Leads, Invoices and upcoming Renewals. Certification through the 2X Partner Portal will also be available soon. ‘’ Simonetta Mercieca, Global Sales Director 2X Software

2X Software is 100% loyal to its channel and does not provide its products directly to end-clients.

2X Partner Program updates

For better engagement with our partners we have adopted several improvements:

  • Free Certification: We have simplified access to the 2Xpert training and certification, offering online training and the certification for free.
  • Easy Pricing: We have reduced the number of SKUs and reformed the price-list: it is now based only on the number of concurrent users.
  • Order Process: We have improved our order process to simplify it and ensure 24/7 availability.
  • Improved Partner Relationship Management: This allows you to have direct access to your leads, orders and license keys.
  • Revamped Partner Program: Click here for more info.
  • Updated Marketing Material: Click here for additional resources.
  • HTML Product Page: To help you update your website easily. Click here for more info.
  • Extended NFR Key: To allow the use of the 2X solutions needed by the partner’s business.

2X Software is focused on ensuring that partners deliver best service to their customers. The 2X Partner Program is designed to foster customer specialization while rewarding partners through increased revenue opportunities and expanded market penetration.

The program consists of three tiers — 2X Registered Partner; 2X Preferred Partner; 2X Premium Partner — with benefits and rewards that increase based on revenue, training, and special achievements.

2X Software wants to support its Channel Partners in the workforce mobility market, allowing them to rely on two compelling technologies: 2X Remote Application Server and 2X Mobile Device Management.

2Xpert Training & Certification

Training and development are critical components of our partner program. It is crucial for partners to develop the sales and technical skills necessary to be successful in the marketplace, and the program includes a clear path to help you become a 2Xpert. For more info visit the 2X Academy page.

2X Partner Program – Apply Now

2X Software is gaining market share, and we’d like you to join us in the fast lane. Take the first step to increase your company’s profitability by becoming a 2X Partner. Apply now.

Giorgio Bonuccelli is a Marketing and Communications Director at Parallels. Giorgio has extensive experience in cloud computing and virtualization, with a background of many years in multinational corporations (Dell, EMC and McAfee). In his career he has filled different roles, from sales to training and marketing. This wide-ranging experience and flexibility helps him simplify concepts and write content that is easy to read and understandable even by newcomers to the subject. As a blogger and technical writer he has published more than 1000 papers.