2X Software Strengthens Global Presence in Virtual Desktop and Application Delivery Solutions, Appoints Charlie Williams New Worldwide Marketing Director

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DALLAS, TX, February 18th, 2013 ─ 2X Software, a global leader in virtual desktop and application delivery solutions, today announced the appointment of Charlie Williams as Marketing Director for worldwide operations. In his new role, Williams will be responsible for the global go-to-market strategy of the 2X product line. He will also spearhead 2X’s efforts in competitive intelligence, lead generation and retention.

Williams joins 2X Software from Uniblue Systems, where he served as Head of Sales. A seasoned sales and marketing professional, Williams brings ten years of senior leadership experience to 2X Software, spanning both the business to business and business to consumer technology markets. Prior to joining Uniblue, Williams held senior marketing, sales and business development roles at Channel Source Direct.

A graduate of Canisius College in Buffalo, NY, Williams earned a Bachelors of Science degree in Business Management & Marketing with a certificate in International Business.

“Charlie is an accomplished business executive with a wealth of marketing expertise which will contribute to further strengthening 2X’s position in the market as an award winning, world class cloud computing solution. He will not only help 2X effectively communicate our products and vision, but will be involved in the daily operations and numerous initiatives that continue to drive our business. We welcome Charlie and his family to our 2X family. His reputation as a hands-on, enthusiastic team player makes him a perfect fit for 2X Software.”

 – Nikolaos Makris
CEO
2X Software

About 2X Software

2X Software is a global leader in virtual desktop and application delivery, remote access and cloud computing solutions. Thousands of enterprises worldwide trust in the reliability and scalability of 2X products. 2X offers a range of solutions to make every company’s shift to cloud computing simple and affordable.

For additional information, visit www.2x.com or contact Charlie Williams by email cw@2x.com, phone +356 2258 3800.

Sean Bianco is the marketing documentalist and technical writer at Parallels. With a bachelor’s degree in Information Technology and Networking and a three year background in software quality assurance testing and usability engineering, Sean is a subject matter expert in mobility and smartphone, app and device management. He is well-versed in developing technical articles and determining market trends. His excellent analytical and problem-solving skills, with emphasis on understanding relationships between technical problems, result in sound and effective business solutions.