Geofencing is a term used mostly in business, referring to the practice of limiting mobile employees to work within a specific geographic area by tracking them via GPS (global positioning system).
As GPS is readily available on most smartphones and tablets, and with the rise of mobile device management systems, such as 2X MDM, being able to implement geofencing is easier than ever before.
This method is usually put into practice in order to make sure that mobile employees who travel locally or drive company vehicles stay within an area that the company deems productive. It is a great way for businesses of all sizes to monitor their employees’ actions even when they are out of the office in order to increase productivity.
Also, some companies have implemented geofencing as a precautionary measure. As soon as one (or more) of its mobile devices leaves its designated area, the systems administrator is alerted. The mobile device may have been stolen. If the user is unaware, the geofencing feature will inform head office immediately. This is where Mobile tracking can save a company a lot of hassle and embarrassment as losing the phone is one thing, but having your sensitive data exposed is another.
Companies are now beginning to manage mobile phones a lot more efficiently and geofencing has enabled companies to not only better manage their mobile devices, but ensure their members of staff are better managed also.
Companies that are most likely to employ geofencing, are those with fleets of vehicles, such as delivery companies, service technicians and sales representatives. Other organizations use it for safety reasons – for example, to track a journalist in a dangerous region.