STORES Magazine Features 2X Virtualization Technology

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STORES Magazine highlights the benefits of 2X virtual computing technology to retail managers and executives. 

DALLAS, TX, March 30, 2010 – 2X Software today announced its coverage in the National Retail Federation’s STORES Magazine, in their March 2010 issue. In his article “Balancing the Load,” STORES Magazine writer M. V. Greene notes that “thin-client computing makes sense in retail because industry applications typically do not require full-blown computing protocols,” quoting 2X Software CEO Nikolaos Makris as stating that centralized business data solutions can only be implemented “if you have full control of the technology, which means virtualization.” As evidence of the benefits virtualization technology can provide to retailers, the author points to the implementation of 2X virtual computing products at apparel retailer M.J. Soffe, where IT Infrastructure Manager Ian Thieme notes that due to 2X virtual computing improvements, “if there is an issue with the system, we know about it fairly quickly, without have to go out to a desktop and spend a lot of time trying to research what the problem could be.”

2X Software CEO Nikolaos Makris stated, “We are always pleased to work with reputable organizations in explaining the significant benefits of virtual computing solutions to audiences of all types. We look forward to continuing to expand our retail presence, as our products continue to grow retailers’ margins through increased IT cost savings.”

To read the full STORES Magazine article, please visit: 2X Software STORES Magazine Coverage.

About 2X

2X Software Ltd develops enterprise server-based virtual computing software, enabling desktop virtualization and application streaming on personal computers and thin client devices. Its product line, which includes the award-winning 2X VirtualDesktopServer and 2X ApplicationServer, is easily scalable, installable, and manageable with straightforward licensing, resulting in product prices far below those of competitors. For more information, please visit:

Giorgio Bonuccelli is a Marketing and Communications Director at Parallels. Giorgio has extensive experience in cloud computing and virtualization, with a background of many years in multinational corporations (Dell, EMC and McAfee). In his career he has filled different roles, from sales to training and marketing. This wide-ranging experience and flexibility helps him simplify concepts and write content that is easy to read and understandable even by newcomers to the subject. As a blogger and technical writer he has published more than 1000 papers.