2X and Lifeboat Partner to Deliver Virtualization Solutions to North American Customers

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2X will leverage Lifeboat industry expertise in expanding North American sales channels for its application publishing, VDI and cloud computing solutions.

Dallas, Texas, November 10, 2009 – 2X Software today announced a partnership with Lifeboat Distribution, a specialty software distributor of virtualization solutions and other technically sophisticated products, to distribute 2X Software’s robust virtualization product line through Lifeboat’s North American network of resellers. 2X Software’s products include the award-winning 2X VirtualDesktopServer and 2X ApplicationServer, as well as the 2X ThinClientServer and 2X LoadBalancer, and unlock the full potential of virtualization platforms by improving desktop manageability, security and performance. These products will be available as part of Lifeboat’s exclusive Virtualization World View software portfolio that resellers draw upon to deliver virtualization solutions to end-user customers. In partnering with Lifeboat, 2X Software intends to grow its customer base in the United States and Canada by expanding the channel for its affordable and efficient remote application and virtual desktop publishing solutions. Lifeboat will support 2X Software by recruiting and supporting resellers that specialize in delivering server-based computing solutions to businesses of all sizes.

“Our resellers are keenly attuned to customer needs to reduce the cost of ownership and improve the security of their IT infrastructures,” said Dan Jamieson, vice president and general manager, Lifeboat Distribution. “2X Software’s thin client computing offerings represent a terrific business opportunity to deliver affordable solutions that help customers of all sizes control spiraling PC management costs, while improving security and application performance.”

“We’re happy to have Lifeboat’s technical expertise and commitment to customers in building our distribution channel,” stated Nikolaos Makris, CEO at 2X Software. “Lifeboat’s software specialization and application development expertise gives us confidence in their ability to assist us in recruiting and support solution providers who can provide our solutions to an entirely new set of customers.”

About 2X

2X Software Ltd develops enterprise server-based virtual computing software, enabling desktop virtualization and application streaming on personal computers and thin client devices. Its product line, which includes the award-winning 2X VirtualDesktopServer and 2X ApplicationServer, is easily scalable, installable, and manageable with straightforward licensing, resulting in product prices far below those of competitors. For more information, please visit: http://www.2x.com/.

About Lifeboat Distribution

Lifeboat Distribution, a subsidiary of Wayside Technology Group, Inc. (NASDAQ: WSTG), is an international specialty software distributor for virtualization, security, application and network infrastructure, business continuity/disaster recovery, database infrastructure and management, application lifecycle management, science/engineering, and other technically sophisticated products. The company helps software publishers recruit and build multinational solution provider networks, power their networks, and drive incremental sales revenues that complement existing sales channels. Lifeboat Distribution services thousands of solution providers, VARs, systems integrators, corporate resellers, and consultants worldwide, helping them power a rich opportunity stream, expand their margin+ services revenues, and build profitable product and service businesses. For more information, visit http://www.lifeboatdistribution.com, or call +1.800.847.7078 or +1.732.389.0037.


For more information:

Please email Ryan Pope on rp@2x.com

URL: http://www.2x.com/

Giorgio Bonuccelli is a Marketing and Communications Director at Parallels. Giorgio has extensive experience in cloud computing and virtualization, with a background of many years in multinational corporations (Dell, EMC and McAfee). In his career he has filled different roles, from sales to training and marketing. This wide-ranging experience and flexibility helps him simplify concepts and write content that is easy to read and understandable even by newcomers to the subject. As a blogger and technical writer he has published more than 1000 papers.